[Archival Edition] Solving the inbound and overtourism problem! How to create multilingual guides using the latest AI tools
Dec. 16, 2024
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As the number of inbound tourists from abroad increases, overtourism is occurring in many places.
Not only tourist destinations like Kyoto and Kamakura, but unexpected places all over Japan can become famous spots and attract large numbers of inbound tourists.
To fundamentally solve the problem of overtourism among inbound tourists, measures such as limiting the number of visitors and imposing a tourist tax are effective.
However, rather than waiting for a solution, you probably want to solve the problem yourself right away.
What we recommend is to use the latest AI to prevent overtourism !
Problems associated with overtourism can be solved by using the latest AI-based text-to-speech sites to create audio guides and announcements , and by creating signs with AI translation.
In this article, we will explain free measures to combat inbound tourism and overtourism .
If you are having trouble with too many inbound tourists, why not try this out?
[Free] Recommended AI services for inbound and overtourism countermeasures
"Ondoku" is an AI service recommended for those who want to create audio guides for inbound tourists .
"Ondoku" is an AI reading service that supports 48 languages .
Just enter your text into this website and we'll create an audio file with native pronunciation.
You can choose the language of a country or region with a large number of inbound tourists, such as English, Chinese, Korean, Thai, Malaysian, Indonesian, or Vietnamese .
It's free to use!
You can have up to 5,000 characters read aloud and downloaded for free , so you can start creating a guide for your store, facility, or local area right away.
If you want to prevent inbound overtourism, why not try using Ondoku first?
Tourist destinations screaming!? Five points to understand about overtourism

Overtourism occurs when an excessive number of tourists increases, negatively impacting the lives of local residents, culture, and the environment.
First, let me give a brief explanation of overtourism, which occurs as a result of an increase in inbound tourists.
1. What is overtourism? New challenges brought about by inbound tourism
Overtourism occurs when an excessive number of tourists causes social, cultural and environmental problems.
Problems have arisen in the past due to increases in the number of tourists, but what's different now is that the numbers and concentrations of tourists are much more serious .
Particularly in Japan, this has become a serious social issue due in part to the sudden increase in inbound tourists from abroad.
The spread of social media has led to a new problem: large numbers of inbound tourists flocking to places that were not expected to become tourist destinations .
An increase in the number of inbound tourists has a positive impact on the economy, but if the number increases too much, it can have a negative impact on local communities, cultural assets, and the natural environment in the form of overtourism.
2. The wave of inbound tourists is coming! Overtourism and its impact on daily life
The biggest problem with overtourism by inbound tourists is its impact on people's lives .
If there are too many tourists, it will become difficult to live in the local area .
The most obvious one is transportation.
In Kyoto and Kamakura, there are so many inbound tourists that it can be difficult for local residents to get around by car, train, or bus.
We recommend using AI as an immediate solution.
The effects of overtourism can be prevented by providing audio and written information in foreign languages at train stations, bus stops, and tourist information centers.
3. Inbound overtourism is also a cause of environmental problems at tourist spots
There have been problems in the past, such as precious plants being trampled on and trash being dumped in natural areas, but these issues have become even more serious due to overtourism by inbound tourists.
In addition to the natural environment, an excessive number of tourists is also a major problem, as are the deterioration of cultural assets and historical buildings, such as World Heritage sites.
One of the reasons for this is a lack of notices and audio guides to inform inbound tourists about nature conservation and cultural property protection.
By using the latest AI to communicate rules and etiquette through text and audio , we can prevent problems caused by overtourism before they occur.
4. Money is good, but... unexpected pitfalls of the tourism economy
One of the problems with inbound overtourism is that it makes local areas dependent on tourism .
In the past, areas with beaches and ski resorts have been able to earn a year's worth of revenue during the summer and winter, but what's different about the problem of overtourism caused by inbound tourists is that it is reshaping industries in areas where this was not the case .
As industries catering to tourists increase too much, traditional local shops and industries decline .
Additionally, as seen in the devastating impact that the COVID-19 pandemic had on tourist destinations, relying solely on inbound tourism leaves countries highly vulnerable to disasters and infectious diseases and is unsustainable.
One recommended solution is to use AI reading and translation to disseminate information.
To prevent inbound tourists from concentrating on only certain shops or tourist spots, we can distribute tourists evenly over a wide area by disseminating a variety of tourist information in foreign languages through videos and social media.
5. Is it true that inbound overtourism is changing culture?
Overtourism caused by inbound tourists is also changing local culture .
By changing culture, crafts, and food culture to suit tourist demand, problems arise such as traditional events becoming tourist shows, festivals and ceremonies becoming spectacle, and traditional crafts becoming mass-produced souvenirs.
When traveling around Japan, have you ever felt like "this place is boring and there are only shops for tourists" ?
When you travel to many different places, eventually you no longer want to go to places that only have things for tourists.
Inbound overtourism runs the risk of turning attractive places into boring tourist destinations like these.
Here too, we recommend sending out messages asking for respect for the culture and providing information introducing the culture .
It is effective to create videos using AI translation and AI reading.
Audio guidance is recommended for inbound tourism
To combat overtourism, we recommend starting with audio and text guidance.
When you want to provide audio guidance in a foreign language, the recommended method is to create the audio guidance using an AI reading tool .
[Free] Recommended AI tool "Ondoku"
"Ondoku" is a text-to-speech tool recommended for audio guidance for inbound tourists.
Its special feature is that it can read out 48 languages with native pronunciation .
- English
- Korean
- Chinese
- Thai
- Malaysian
- Indonesian
- Vietnamese
We support all major languages used by inbound tourists, such as:
Since it's free to use , you can immediately introduce audio guidance to shops, tourist information centers, stations, and accommodation facilities.
If you're looking for ways to attract inbound tourists, why not start by using Ondoku to create audio for free ?
Recommended ways to deal with overtourism. How to use AI to deal with inbound tourism?

Inbound overtourism is a very difficult problem to solve and requires region-wide measures.
But don't worry, there's no need to worry!
By using AI tools, you can start taking measures for inbound tourism right away.
Quick measures to combat inbound overtourism
As a fundamental solution to the problem of overtourism caused by inbound tourists
- Introducing a tourist tax
- Limiting the number of tourists
Measures such as the following are being taken.
In fact, there are places, such as Venice in Italy, where governments and local communities are working together to take measures.
But this is possible only because Venice is one of the world's leading tourist destinations.
If you are currently having trouble with inbound overtourism, we recommend that you start by taking some easy measures!
By disseminating information in native foreign languages, we can solve and prevent overtourism .
We recommend AI tools! Easily create directions in foreign languages
What makes overtourism by inbound tourists different from previous problems facing tourist destinations is that the visitors are foreigners.
Until now, we were dealing with tourists who spoke the same language, so it was easy to communicate rules, manners, and information to them.
Going forward, multilingual support will be required to deal with overtourism in tourist destinations.
That's where AI tools come in handy!
Recommendation
- AI text-to-speech tool
- AI translation tools
There are two types:
- Use AI to translate foreign languages and create announcements using AI reading tools such as "Ondoku."
- Use AI to translate foreign languages and create multilingual posters
In this way, we can provide audio and text guidance to inbound tourists and mitigate overtourism .
[Free] How to quickly create an AI voice in a foreign language
One particularly effective way to guide inbound tourists is to play audio guides in foreign languages .
Unlike posters, it has been very difficult to broadcast audio in a foreign language until now.
However, by using an AI text-to-speech tool, you can easily create native-pronunciation text-to-speech audio for free !
We will briefly explain the process of creating audio guides in foreign languages.
1. Translate a sentence
First, create text to guide inbound tourists .
- Bus number 3 to XX Temple is very crowded. Please also use bus number 12.
- This marshland is home to many precious creatures. Please refrain from littering.
First, think of a Japanese sentence, like this:
Next, enter it into a foreign language translation site to have it translated.
- English: DeepL (also recommended for other languages such as Thai)
- Chinese: Baidu Translation
- Korean: Papago
is recommended.
After translating, retranslate the text to check for errors .
If things go wrong
- "Please use it" → "Please use it"
- "Please refrain from littering" → "Please do not litter"
It will work if you rewrite it into a simpler expression like this:
2. Create a text-to-speech voice
Click here to open the Ondoku website and create a reading audio.
Enter the foreign language text you have created on the "Ondoku" top page.
(Here, we have pasted the following translation as an example: "This marshland is home to precious creatures. Please refrain from littering.")
Select your language.
Select a voice.
You can listen to the different voices on this page.
Press "Read aloud" to start creating the audio file.
The audio is completed in an instant!
Even for long text, generation is completed in about 10 seconds .
Once the audio is generated, the screen will change and you will be able to listen to it.
If there are no problems, press "Download" to download the MP3 file.
3. Play audio in stores and facilities
The created audio will be broadcast through the broadcasting equipment in the store or facility.
If you are in a small store or other location that does not have broadcasting equipment, we recommend putting audio files onto an old smartphone and connecting it to a speaker that can be purchased at a 100 yen shop to play the audio.
It is also effective to print out the translated text and post it at the same time as listening to the audio.
In this way, anyone can easily deal with inbound overtourism by using AI tools.
It can all be created using a free tool like "Ondoku," so why not try creating an inbound tourist information audio using an AI tool?
■ AI voice synthesis software "Ondoku"
"Ondoku" is an online text-to-speech tool that can be used with no initial costs.
- Supports approximately 50 languages, including Japanese, English, Chinese, Korean, Spanish, French, and German
- Available from both PC and smartphone
- Suitable for business, education, entertainment, etc.
- No installation required, can be used immediately from your browser
- Supports reading from images
To use it, simply enter text or upload a file on the site. A natural-sounding audio file will be generated within seconds. You can use voice synthesis up to 5,000 characters for free, so please give it a try.
Email: ondoku3.com@gmail.com
"Ondoku" is a Text-to-Speech service that anyone can use for free without installation. If you register for free, you can get up to 5000 characters for free each month. Register now for free