[2025 Update] Video is recommended for overseas product branding! A thorough explanation of how to create AI narration

I wonder if we can use video sites to brand our products overseas!

International branding is an unavoidable challenge when marketing any product.

Unlike domestic marketing, international branding is often done by trial and error.

What you want to use here is a branding strategy that utilizes YouTube videos .

However, there is a language barrier when producing videos for overseas audiences.

Creating narration in English and other foreign languages is a huge burden for many companies.

In such cases, we recommend using an AI text-to-speech service !

You can create high-quality narration audio with native pronunciation to create compelling branding videos for overseas audiences .

In this article, we will explain recommended overseas branding strategies using YouTube and how to create videos using an AI reading service.

Why not use this article as a reference and get started on branding your products overseas?

[Free] AI narration creation site recommended for overseas branding

Native-sounding narration is essential for product branding videos aimed at overseas markets.

In such cases, we recommend the AI reading service "Ondoku" !

"Ondoku" is an AI reading service that supports over 48 languages around the world.

We offer native-level pronunciation in all major languages, including English, French, German, Spanish, Chinese, and Korean.

It is a web service that can be easily used from a browser, so no installation is required.

Simply enter text to generate natural-sounding audio data.

What's more, "Ondoku" is free!

You can use it without registering or logging in , so why not try creating narration for an overseas branding video with "Ondoku" ?

Why is video recommended for overseas product branding?

Product branding is important when marketing overseas .

We recommend using YouTube videos to brand your product.

First, we will explain why videos are recommended for branding your product overseas.

YouTube videos are the best way to brand your business to overseas consumers

The key to successful overseas branding of a product is to understand local consumer behavior.

In fact, in recent years, the "video-first" information gathering style has become established overseas, just like in Japan .

Millennials and Gen Z in particular tend to prefer video over text when researching products.

According to the latest survey data, approximately 85% of American consumers consult a YouTube video before making a purchase.

A similar trend can be seen in Europe, with videos being the number one method of gathering product information, especially in Germany.

In the Asia Pacific region, video-driven product purchases are growing rapidly in China and South Korea.

As such, producing video content is essential for successful product branding overseas.

It is no longer possible to capture the hearts of overseas consumers with just the static advertisements and images of the past.

By utilizing videos that combine moving images and audio, you can effectively communicate the appeal of your products.

Why YouTube is the best way to brand your product internationally

Among the many video platforms, YouTube is the most suitable platform for overseas product branding.

The first thing to note is its overwhelming reach.

YouTube is used in over 190 countries around the world and has over 2.5 billion monthly active users.

This is a huge number, equivalent to about one-third of the world's population.

Additionally, YouTube also functions as a search engine, so your videos are likely to appear when someone searches for keywords related to your product .

In fact, YouTube videos often appear in Google search results, so you can expect SEO benefits as well.

It also has a comprehensive multilingual subtitle and automatic translation function, making it possible to distribute a single video in multiple language regions.

These characteristics make YouTube the most effective platform for branding your products overseas .

Why is video-based product branding so effective?

Why is video product branding better than traditional methods?

The biggest reason is the overwhelming amount of information being transmitted .

It is said that one minute of video is equivalent to approximately 1.8 million words of written information.

This means you can efficiently convey a lot of information about your product, including its features, usage, and benefits , in a short amount of time.

Another advantage is that it is easy to remember because it simultaneously appeals to both the visual and auditory senses.

Videos that combine both visual and auditory information are much more likely to be remembered.

Another major advantage of video is that it makes it easier to create an emotional connection .

By using video to show the product in use and convey the developer's thoughts, it is possible to create branding that appeals to emotions, going beyond simply introducing the product's features.

What are the differences between video branding overseas and domestically?

When using video for branding overseas, it is important to keep in mind the differences from branding for the domestic market.

It is recommended to understand the differences in cultural backgrounds, values, and communication styles when branding.

Creating videos that take into account cultural differences between Japan and overseas

The first thing to keep in mind is that preferred video structure and expressions differ between Japan and overseas.

Japanese product branding videos tend to favor understated and elegant language.

On the other hand, in America and Europe, more direct and powerful messages are required.

For example, in videos aimed at the US market, strong expressions such as "world's highest quality" and "revolutionary technology" are effective.

In contrast, in the Nordic countries, branding that highlights environmental awareness and sustainability is important.

It is also recommended to change the video structure for each region.

When it comes to videos aimed at the American market, it's important to have a "hook" that makes an impact in the first 15 seconds.

On the other hand, Germans tend to prefer logical and detailed explanations.

Additionally, in Asia, videos that highlight the story behind the product and the craftsmanship of the artisans are often preferred.

Video length is also important for international branding

It is also recommended to vary the length of your product branding video depending on the target region.

In the United States, short videos that summarize the main points, around 90 seconds to 2 minutes, are preferred.

This is due to busy lifestyles and a culture focused on efficiency.

In Europe, videos that are slightly longer, around 3 to 5 minutes, are often watched.

In Germany and Switzerland in particular, videos that provide detailed explanations of product features and technical background tend to be highly rated.

Additionally, long videos of over 10 minutes are also popular in China, and content that includes plenty of behind-the-scenes stories about the product's development and usage scenarios is preferred.

In Korea, short videos with a strong visual impact are effective, and people tend to prefer flashy presentations that make extensive use of music and effects.

YouTube videos also require consideration of color, music, and production

Color selection is also important in product branding videos.

For example, white represents cleanliness in Japan, but is considered unlucky and avoided in some Asian countries.

Music selection is also an important factor.

In America, light music based on pop and rock is popular, but in the Middle East, it may be better to avoid musical instruments due to religious considerations.

When directing a video, it is necessary to adapt family structure, clothing, lifestyle, etc. to the local culture .

For example, videos aimed at Islamic countries require consideration such as using people wearing clothing that does not expose too much skin.

[Free] If you want to create a branding video for your product overseas, we recommend "Ondoku"

When producing product branding videos for overseas markets, it is important to include natural narration in the local language .

However, hiring a professional narrator can be expensive, and it may be difficult to find a narrator for some languages.

In such cases, why not try using the AI reading service "Ondoku" ?

"Ondoku" is a text-to-speech service that uses cutting-edge AI technology to synthesize speech .

It can read aloud in over 48 languages, including English , with natural pronunciation that is indistinguishable from that of a native speaker .

The operation is very simple, just enter the text and select the language.

It only takes a few seconds to generate a high-quality audio file that's ready to download.

What's more, "Ondoku" is free to use and does not require registration or login !

As the first step in creating a video to brand your product overseas, why not try creating a multilingual narration with "Ondoku" ?

[Practical Edition] Let's create a branding video for overseas audiences using "Ondoku"

I want to create a branding video for "Ondoku" aimed at overseas audiences!

From here, we will explain in detail the steps to create a product branding video for overseas markets using the AI reading service "Ondoku."

1. Creating a script for a branding video using an AI translation service

First, we create a script for a branding video aimed at overseas markets .

What is important in overseas product branding is to convey the "brand story" rather than simply explaining the functions.

When writing a script,

• Why was this product created?
• What problems will it solve?
• What value do you provide to users?

It is recommended to base your composition around a background story like this.

When writing a script, you don't have to write it in English from the beginning.

We recommend that you first write your video script using natural expressions in your native language, assuming that you will later translate it using an AI translation service.

Tips for using AI translation services to translate scripts into native-sounding English

Next, the script is translated into English .

When translating a script into English, it is important to use natural, native expressions rather than a literal translation .

A simple literal translation will not be effective for branding, so a "free translation" that takes cultural differences into account is necessary.

Previously, it was very difficult for machine translation to produce natural-sounding translations like a native speaker, but with the advent of AI translation services , anyone can now easily create natural-sounding English sentences.

For English translation , we recommend using generative AI services such as ChatGPT and Claude .

for example,

Please translate the following Japanese into English for a marketing video aimed at the US market. Please take cultural differences into consideration.

These prompts help you translate naturally.

After translation, we always perform a "back translation" to check the translation results.

In this case, we recommend using a translation service such as DeepL or Google Translate .

Re-translate the English translation to ensure it is translated as intended.

When creating an English script, it is recommended to reflect regional differences in English .

It is also important to use expressions that suit the target region, such as American English for the United States and British English for the UK.

Ondoku supports American English, British English, Australian English, and Indian English, so even if you create different scripts for each target region, it will read them out accurately with native pronunciation.

2. Generate high-quality narration audio with Ondoku

Once the script is complete, the narration audio is generated using the AI reading service "Ondoku."

To use "Ondoku ," first access the "Ondoku" homepage.

Paste your script into the text box.

Select the language and voice on the "Ondoku" homepage

Select "English" from the language menu.

At this time, you can choose between American English, British English, Australian English, and Indian English.

Next, select an English voice to read from options such as female or male.

A female voice is more approachable and is well suited to branding consumer products.

Male voices exude trust and are effective for branding B2B products and luxury goods.

Consider the features of your product and your target audience when selecting the most suitable voice.

You can listen to the audio that can be used to read "Ondoku" in English in this article.

For English listening practice! Native pronunciation, listen to 67 speakers (test listening) including female, male, girl, and boy voices! | Text-to-speech software Ondoku

Ondoku is a text-to-speech service that allows you to have languages from around the world pronounced. You can listen to 67 different English voices from Ondoku.

You can also listen to the audio in each language that "Ondoku" supports here, so please take a look.

[Ondoku] Listen to the voices and sample audio for supported languages | Text-to-Speech Software Ondoku

Here we will introduce Ondoku's supported languages and sample audio.

Once the reading settings are complete, start reading!

In addition, Ondoku allows you to adjust the playback speed and pitch of the voice.

Standard speed is usually fine, but if you want to emphasize an important point, it can be more effective to set it a little slower.

The default pitch is usually fine, but if you want to create a more friendly feel, set it a little higher, or if you want a more subdued impression, set it a little lower.

Once you've completed the settings, click the "Read Aloud" button to start generating audio!

You can create high-quality English narration in just a few seconds.

Once the reading process is complete, the screen will change to show the audio player.

The audio will play automatically, so listen to it and if there are no problems, download the audio file of the video narration.

The audio file is saved in MP3 format, so it can be easily imported into video editing software.

3. Edit your English branding video with video editing software

Once you have downloaded the generated audio file, you can combine it with the video using video editing software such as Adobe Premiere or DaVinci Resolve .

In this case, we recommend adding subtitles to accompany the narration .

In fact, it is common for overseas YouTube videos to have narration throughout the entire video.

Subtitles also help increase video completion rates, as they allow viewers with the sound off to understand the content.

It would be possible to use the script text used in "Ondoku" as the subtitles, but editing it would take a lot of time.

We also recommend using the AI transcription service "Transcription-san" to convert the narration audio into an SRT file for narration .

How to create an SRT file? We recommend using an AI transcription service for video subtitles! | AI Transcription Service - Transcription-san

A complete guide to creating SRT files. Learn how to easily create video subtitles using an AI transcription service. Learn how to use it with Adobe Premiere, DaVinci Resolve, and YouTube.

YouTube also has an automatic subtitle function , but the voice recognition results are often incorrect, so we recommend uploading subtitles as an SRT file created in advance .

This article also introduces how to create videos for overseas audiences.

Please take a look.

Let's create an inbound video! A detailed guide to how to create it, from translation to audio creation | Text-to-speech software Ondoku

We'll explain how to create videos that will appeal to inbound tourists! We'll also introduce the latest recommended translation methods using AI and how to create audio for videos.

Once the video editing is complete, we will post the overseas branding video on YouTube .

This completes the process of creating an international branding video for your product on YouTube using the AI reading service "Ondoku."

Anyone can easily create narration audio for overseas audiences using "Ondoku," so why not try out "Ondoku" for free ?

What should you pay attention to when posting a product branding video for overseas markets?

When posting a product branding video for overseas audiences on YouTube, it is recommended to keep a few key points in mind.

Simply uploading a video can mean that your high-quality content will get buried.

It is also recommended to pay attention to the posting time, title, and tagging.

Publish YouTube videos tailored to your target country or region

When posting a product branding video for overseas audiences, it is recommended to publish it during the time zone of your target region .

For example, if you are targeting the East Coast of the United States, the most popular viewing time is between 7pm and 9pm local time.

This corresponds to around 9:00 to 11:00 a.m. Japan time.

For Europe, the prime time is between 8pm and 10pm local time.

This will be from late at night to early in the morning in Japan, but you can use YouTube's scheduled posting function.

When deciding on the publication date and time, it is also important to keep in mind the day of the week .

Tuesday to Thursday works best for B2B products, while Friday to Sunday works best for consumer products .

It's also best to avoid local holidays and cultural events.

For example, viewership tends to drop during Thanksgiving in the US and during the summer holidays in Europe.

Create natural titles and descriptions for your YouTube videos with AI

The title and description of your YouTube video are also important.

The key to your title is to naturally include keywords related to your product .

When creating a title

• Product name
• Product Category

Make sure to include it in the content.

The description is also important.

The first 125 characters of your description will appear in search results, so make sure to condense the most important information here.

The key is to succinctly summarize the product's features, target audience, and key benefits.

Another key point is to use hashtags and add around 3-5 tags related to your product category or industry.

However, be careful not to overuse hashtags as this can be counterproductive.

When creating your title and description, we recommend using a generative AI service like ChatGPT or Claude to translate them, just like you would a script.

Please come up with a title and description in English for a YouTube video introducing a product called XX.

By doing so, you can create natural-looking titles and descriptions.

Why not start branding your products overseas using YouTube videos?

Developing overseas markets is no longer the privilege of only a few large companies.

Combining YouTube videos with AI voice technology enables effective product branding for businesses of all sizes .

Multilingual narration, which previously required a large amount of money, can now be easily produced by anyone using the AI reading service "Ondoku."

The important thing is to "get started."

We recommend starting with product branding videos in English and gradually expanding to other languages .

Why not take advantage of the free-to-use "Ondoku" and start branding your products overseas?

■ AI voice synthesis software "Ondoku"

"Ondoku" is an online text-to-speech tool that can be used with no initial costs.

• Supports approximately 50 languages, including Japanese, English, Chinese, Korean, Spanish, French, and German
• Available from both PC and smartphone
• Suitable for business, education, entertainment, etc.
• No installation required, can be used immediately from your browser
• Supports reading from images

To use it, simply enter text or upload a file on the site. A natural-sounding audio file will be generated within seconds. You can use voice synthesis up to 5,000 characters for free, so please give it a try.

Text-to-speech software "Ondoku" can read out 5000 characters every month with AI voice for free. You can easily download MP3s and commercial use is also possible. If you sign up for free, you can convert up to 5,000 characters per month for free from text to speech. Try Ondoku now.

HP: ondoku3.com
Email: ondoku3.com@gmail.com