[2026 Latest] Videos are Recommended for Overseas Product Branding! Thorough Explanation of How to Create AI Narration

I wonder if I can use video sites for overseas product branding!

For any product marketing, overseas branding is an unavoidable challenge, isn't it?

However, unlike domestic marketing, isn't overseas branding often done through trial and error?

That's where you should utilize a branding strategy that leverages YouTube videos!

Because there is a "language barrier" in creating videos for overseas audiences, creating narrations in foreign languages like English is a major burden for many companies.

In such cases, using an AI text-to-speech service is the way to go.

You can create high-quality narration audio with native pronunciation and produce attractive overseas branding videos.

In this article, we will explain recommended overseas branding strategies using YouTube and how to create videos using AI text-to-speech services with the latest information for 2026.

Why not use this article as a reference and start overseas branding for your products with YouTube videos and short-form videos for smartphones?

[Free] Recommended AI Narration Creation Sites for Overseas Branding

An essential element for overseas product branding videos is narration audio with native pronunciation.

In such cases, the AI text-to-speech service "Ondoku" is recommended!

"Ondoku" is an AI text-to-speech service that supports over 48 languages worldwide.

It achieves native-level pronunciation in all major languages, including English, French, German, Spanish, Chinese, and Korean.

As it is a web service that can be easily used from a browser, no installation work is required.

You can generate natural audio data just by entering text.

Moreover, "Ondoku" is free!

Since it can be used without registration or login, why not try creating a narration for an overseas branding video with "Ondoku" first?

Why Is Video Recommended for Overseas Product Branding?

What is important for overseas marketing is product branding.

It is recommended to use YouTube videos for product branding.

First, we will explain why video is recommended for overseas product branding.

YouTube Videos Are Ideal for Branding to Overseas Consumers

To succeed in overseas product branding, it is important to understand local consumer behavior.

In fact, in recent years, a "video-first" information gathering style has become established overseas, just as in Japan.

In particular, Millennials and Gen Z tend to prefer videos over text when researching products.

According to the latest research data, about 85% of US consumers refer to YouTube videos before purchasing.

Similar trends are seen in Europe, and in Germany in particular, video is the number one means of gathering product information.

In the Asia-Pacific region, product purchases triggered by videos are rapidly increasing in China and South Korea.

As such, to succeed in product branding overseas, creating video content is essential.

With conventional static advertisements and images alone, it is no longer possible to capture the hearts of overseas consumers.

By having them watch videos that combine moving images and audio on their smartphones, it is possible to effectively convey the appeal of the product.

Why YouTube Is the Most Suitable Platform for Overseas Product Branding

Among the many video sites and apps, YouTube is the most suitable platform for overseas product branding.

The biggest reason is its overwhelming reach.

YouTube is used in over 190 countries worldwide, with more than 2.5 billion monthly active users.

This is a huge number, equivalent to about one-third of the world's population.

Furthermore, since YouTube also functions as a search engine, there is a high possibility that videos will be displayed when searching for keywords related to the product.

In fact, YouTube videos often appear in Google search results, so SEO effects can also be expected.

It also features extensive multi-language subtitle and automatic translation functions, allowing a single video to be deployed across multiple language regions.

Due to these characteristics, YouTube can be said to be the most effective platform for overseas product branding.

By posting videos to YouTube, you can conduct branding through the smartphone screens of overseas consumers.

Why Is Video-Based Product Branding So Effective?

So, why is video-based product branding superior to previous methods?

The biggest reason is the overwhelmingly large amount of information transmitted.

It is said that a one-minute video is equivalent to about 1.8 million words of text information.

In other words, you can efficiently convey a lot of information such as product features, usage methods, and benefits in a short time.

In addition, because it can approach both sight and hearing simultaneously, it has the characteristic of being easy to remember.

Videos that combine both visual and auditory information have a significantly higher memory retention rate.

Furthermore, another major advantage of video is that it is easy to create an emotional connection.

By expressing scenes of product use and the developer's thoughts through images, it becomes possible to conduct branding that appeals to emotions beyond mere functional introductions.

Short-form Videos Are Also Recommended for Future Branding

As the latest information for 2026, we recommend utilizing short-form videos in addition to YouTube videos!

By posting short-form videos to the official YouTube Shorts, as well as Instagram and TikTok, you can further broaden your product branding!

In 2026, short-form videos have spread not only to the younger generation but also to older generations.

Depending on the genre of the product being branded, it may be recommended to put more effort into short-form videos than horizontal YouTube videos.

The key is to create branding videos with content that is perfect for viewing on smartphones.

What are the Differences Between Overseas and Domestic Video Branding?

When conducting branding for overseas markets using video, it is important to note the differences from domestic branding.

It is recommended to conduct branding by understanding the differences in cultural backgrounds, values, and communication styles.

Create Videos with Awareness of Cultural Differences Between Domestic and Overseas Markets

First, you should be careful that the preferred video structures and expressions differ between domestic and overseas markets.

Japanese product branding videos tend to favor modest and refined expressions.

On the other hand, in the US and Europe, more direct and powerful messaging is required.

For example, in videos for the US, strong expressions such as "world-class quality" and "revolutionary technology" are effective.

In contrast, in Nordic countries, branding that puts environmental consideration and sustainability at the forefront is important.

It is also recommended to change the video structure for each region.

In videos for the US, a "hook" that creates impact in the first 15 seconds is important.

On the other hand, in Germany, there is a tendency to prefer logical and detailed explanations.

In the Asian region, videos that focus on the story behind the product or the skill of the craftsmen are often preferred.

Video Length Is Also Important in Overseas Branding

It is also recommended to change the length of product branding videos depending on the target region.

In the US, videos that summarize key points in a short time, about 90 seconds to 2 minutes, are preferred.

This is influenced by a busy lifestyle and a culture that emphasizes efficiency.

In Europe, videos that are slightly longer, about 3 to 5 minutes, are often watched.

In Germany and Switzerland in particular, videos that carefully explain detailed product functions and technical backgrounds tend to be highly valued.

In China, long-form videos exceeding 10 minutes are also popular, and content that includes plenty of product development stories and usage scenes is preferred.

In South Korea, videos with strong visual impact in a short time are effective, and flashy productions that make heavy use of music and effects tend to be preferred.

It is also recommended to produce short-form videos suitable for smartphone viewing and longer videos with substantial content in parallel.

Consideration for Color, Music, and Production Is Necessary for YouTube Videos

In product branding videos, the choice of colors is also important.

For example, while the color white represents cleanliness in Japan, it is sometimes avoided as an unlucky color in some Asian countries.

The choice of music is also an important element.

In the US, light music based on pop or rock is preferred, but in the Middle East, it may be better to avoid instrumental sounds due to religious considerations.

When producing a video, it is also necessary to adapt elements such as family structure, clothing, and lifestyle to the local culture.

For example, in videos for the Islamic world, considerations such as using people in clothing that minimizes skin exposure are required.

"Ondoku" Is Recommended for Creating Overseas Product Branding Videos

What is important in creating product branding videos for overseas markets is to include natural narration in the local language.

However, hiring a professional narrator can be expensive, and depending on the language, it may be difficult to find a narrator.

In such cases, why not try using the AI text-to-speech service "Ondoku"?

"Ondoku" is a text-to-speech service that can synthesize speech using cutting-edge AI technology.

It can read text in over 48 languages including English with natural pronunciation indistinguishable from a native speaker.

Operation is very simple: just enter the text and select the language.

In just a few seconds, a high-quality audio file is generated and can be downloaded immediately.

Moreover, "Ondoku" can be used for free without registration or login!

As a first step in creating overseas product branding videos, why not try creating a multi-language narration with "Ondoku"?

[Practical Guide] Let's Create an Overseas Branding Video with "Ondoku"

I want to try making an overseas branding video with "Ondoku"!

From here, we will explain in detail the steps to produce an overseas product branding video using the AI text-to-speech service "Ondoku".

1. Create a Script for the Branding Video Utilizing AI Translation Services

First, create a script for the overseas branding video.

What is important in overseas product branding is conveying the "brand story" rather than just functional explanations.

When writing the script, it is recommended to think about the structure based on background stories such as:

• Why this product was born
• What kind of problems it solves
• What kind of value it provides to the user

When writing the script, you don't have to write it in English from the beginning.

It is recommended to first try writing the video script in your native language with your usual expressions, on the premise that you will translate it later with an AI translation service.

Tips for Translating Scripts into Native English Expressions with AI Translation Services

Next, translate the script into English.

When translating the script into English, it is important to use natural native expressions rather than literal translations.

Since effective branding cannot be achieved with simple literal translations, "free translations" that consider cultural differences are necessary.

Previously, natural translation like a native speaker was very difficult with automatic translation, but with the advent of AI translation services, anyone can now easily create natural English sentences.

For English translation, we recommend utilizing generative AI services such as ChatGPT and Claude.

For example,

Please translate the following Japanese into English for a marketing video targeted at the US. Please also consider cultural differences.

By giving translation instructions with a prompt like this, you can create natural sentences.

After translation, be sure to "back-translate" to check the translation results.

At this time, it is recommended to use translation services like DeepL or Google Translate.

Translate the English results back and check if they have been translated as intended.

When creating an English script, it is also recommended to reflect differences in English by region.

It is also important to use expressions tailored to the target region, such as American English for the US and British English for the UK.

"Ondoku" supports American English, British English, Australian English, and Indian English, so even if you create different scripts for each target region, it will accurately read them with native pronunciation.

2. Generate High-Quality Narration Audio with "Ondoku"

Once the script is complete, generate the narration audio with the AI text-to-speech service "Ondoku".

To use "Ondoku", first access the "Ondoku" home page.

Paste the script into the text box.

Select Language and Speech Voice on the "Ondoku" Home Page

Select "English" from the languages.

At this time, you can select American English, British English, Australian English, or Indian English.

Next, select an English speech voice from options such as female or male.

Female voices are friendly and suitable for branding consumer products.

Male voices provide a sense of trust and are effective for branding BtoB products or luxury goods.

Choose the optimal voice by considering product features and the target audience.

You can listen to the voices available for English text-to-speech in "Ondoku" in this article.

For English learning listening! Native pronunciation, listen to 67 speakers (trial listening) Female, male, girl, and boy voices too! | Text-to-speech software Ondoku

Ondoku is a text-to-speech service that can pronounce words from all over the world. You can listen to (trial listen) 67 types of English voices in Ondoku.

Also, you can listen to the voices for each language supported by "Ondoku" here, so please take a look.

[Ondoku] Listen to voice types and sample audio for supported languages | Text-to-speech software Ondoku

Here we introduce the supported languages and sample voices of Ondoku.

Start Reading After Completing Speech Settings!

In "Ondoku", you can also adjust the playback speed and pitch.

Normally, standard speed is fine, but if you want to emphasize important points, setting it slightly slower is effective.

For pitch, default is usually fine, but set it slightly higher if you want to produce a friendly feel, or lower if you want to give a calm impression.

Once settings are complete, click the "Read aloud" button to start generating the audio!

A high-quality English narration will be completed in just a few seconds.

When the reading process is finished, the screen will switch and an audio player will be displayed.

The audio will play automatically, so if there are no problems after listening, download the audio file for the video narration.

The audio file is saved in MP3 format, so it can be easily imported into video editing software.

3. Edit the Overseas Branding Video in English with Video Editing Software

After downloading the generated audio file, combine it with video using video editing software such as Adobe Premiere or DaVinci Resolve.

At this time, it is recommended to add subtitles according to the narration.

In fact, in overseas YouTube videos, it is normal for the entire video to have narration.

Having subtitles allows the content to be conveyed to people who are watching with the sound off, which also leads to improved video completion rates.

It is possible to use the script text used in "Ondoku" directly for subtitles, but editing takes a long time.

It is also recommended to convert narration audio into narration SRT files using the AI transcription service "文字起こしさん".

How to make an SRT file? AI transcription services are recommended for video subtitles! | AI transcription service - 文字起こしさん

Complete guide on how to make an SRT file. Explains in detail how to easily create video subtitles with AI transcription services. Introduces usage in Adobe Premiere, DaVinci Resolve, and YouTube.

YouTube also has an automatic subtitle function, but as the speech recognition results are often incorrect, it is recommended to upload subtitles using an SRT file created in advance.

How to create videos for overseas markets is also introduced in this article.

Please take a look.

Let's Produce an Inbound Video! Detailed Explanation of the Process from Translation to Audio Creation | Text-to-speech software Ondoku

Explains video production methods and how to create them to appeal to inbound tourists! Introduces in detail the latest recommended translation methods using AI and how to produce audio for videos.

After editing is finished, post the overseas branding video to YouTube.

With this, the flow of creating a product branding video for overseas markets on YouTube using the AI text-to-speech service "Ondoku" is complete.

Using "Ondoku", anyone can easily create narration audio for overseas markets, so why not experience "Ondoku" for free yourself first?

What Points Should You Keep in Mind When Posting Overseas Product Branding Videos?

When posting product branding videos for overseas markets to YouTube, it is also recommended to keep several important points in mind.

Simply uploading a video might result in high-quality content getting buried.

It is recommended to also pay attention to posting times, titles, and tagging.

Publish YouTube Videos According to the Target Country or Region

When posting product branding videos for overseas markets, it is recommended to publish them according to the time zone of the target region.

For example, if targeting the US East Coast, the time period from 7 PM to 9 PM local time is the most watched.

This corresponds to approximately 9 AM to 11 AM Japan time.

If targeting Europe, the golden time is from 8 PM to 10 PM local time.

In Japan time, this is from late night to early morning, but you can use YouTube's scheduled posting function.

Another point when deciding the publication date and time is to be aware of the day of the week.

Tuesday to Thursday is effective for BtoB products, and Friday to Sunday is effective for consumer products.

It is also safer to avoid local holidays and cultural events.

For example, in the US, viewership tends to drop during the Thanksgiving period, and in Europe during the summer vacation period.

Create Natural YouTube Video Titles and Descriptions with AI

YouTube video titles and descriptions are also important.

What is important in the title is to naturally include keywords related to the product.

When creating a title, try to include:

• Product name
• Product genre

in the content.

The description is also important.

The first 125 characters of the description are displayed in search results, so condense the most important information in this part.

The point is to briefly summarize product features, target audience, and key benefits.

Another point is to utilize hashtags and add about 3-5 tags related to the product category or industry.

However, be careful as excessive use of hashtags can have the opposite effect.

When creating titles and descriptions, it is recommended to translate them using generative AI services like ChatGPT or Claude, just like the script.

Please think of a title and description in English for a video introducing a product called 〇〇 for YouTube.

By giving instructions like this, you can create natural titles and descriptions.

Why Not Start Overseas Product Branding Using YouTube Videos?

Exploiting overseas markets is no longer a privilege reserved only for large corporations.

By combining YouTube videos and AI speech technology, any size company can conduct effective product branding.

Multi-language narrations, which used to require high costs, can now be easily produced by anyone using the AI text-to-speech service "Ondoku".

Using the latest AI, you can also easily produce short-form videos.

The important thing is to "just start."

It is recommended to start with English product branding videos first and gradually expand to other languages.

Why not start your overseas product branding by utilizing "Ondoku", which can be used for free?

■ AI voice synthesis software "Ondoku"

"Ondoku" is an online text-to-speech tool that can be used with no initial costs.

• Supports approximately 50 languages, including Japanese, English, Chinese, Korean, Spanish, French, and German
• Available from both PC and smartphone
• Suitable for business, education, entertainment, etc.
• No installation required, can be used immediately from your browser
• Supports reading from images

To use it, simply enter text or upload a file on the site. A natural-sounding audio file will be generated within seconds. You can use voice synthesis up to 5,000 characters for free, so please give it a try.

Text-to-speech software "Ondoku" can read out 5000 characters every month with AI voice for free. You can easily download MP3s and commercial use is also possible. If you sign up for free, you can convert up to 5,000 characters per month for free from text to speech. Try Ondoku now.

HP: ondoku3.com
Email: ondoku3.com@gmail.com