Solve Overtourism: How to Create Multilingual Guidance with AI Tools
Aug. 7, 2026
With the increase in inbound tourists from overseas, overtourism is occurring in various places.
Not only in tourist destinations like Kyoto and Kamakura, but even unexpected places all over Japan are becoming famous spots, and a flood of inbound tourists is pouring in...
Measures such as crowd limits and tourist taxes are effective for fundamentally resolving overtourism among inbound tourists.
However, instead of just waiting for measures, you want to solve it yourself right now, don't you?
That's why we recommend using the latest AI to prevent overtourism before it happens!
By creating guide audio and announcements with a text-to-speech site using the latest AI, or creating signage with AI translation, you can solve overtourism troubles.
In this article, we will explain inbound and overtourism measures that can be done for free.
If you're having trouble because there are too many inbound tourists, why not use this as a reference?
【Free】Recommended AI Services for Inbound and Overtourism Measures
For those who want to create guide audio for inbound tourists, the recommended AI service is 『Ondoku』.
『Ondoku』 is an AI text-to-speech service that supports more than 80 languages and dialects.
You can create audio with native pronunciation just by entering text on this website.
You can choose languages from countries and regions with many inbound tourists, such as English, Chinese, Korean, Thai, Malay, Indonesian, and Vietnamese.
It's free to use!
Up to 5,000 characters can be read aloud and downloaded for free, so you can immediately create guides for your shop, facility, or region.
If you want to prevent overtourism among inbound tourists, why not start by using 『Ondoku』?
Tourist Areas Screaming!? 5 Points to Know About Overtourism
Overtourism occurs when too many tourists negatively impact the lives of local residents, culture, and the environment.
First, let's briefly explain overtourism, which is caused by the increase in inbound tourists.
1. What is overtourism? New challenges brought by inbound tourism
Overtourism refers to problems occurring in society, culture, and the environment because there are too many tourists.
Problems due to increased tourists have occurred before, but what is different now is that the number of tourists and the degree of concentration are much more serious.
In Japan specifically, it has become a major social issue partly because the number of inbound tourists from overseas has increased rapidly.
With the spread of SNS, a large number of inbound tourists have begun to flood into places that were not expected to become tourist spots, which is another problem that didn't exist before.
The increase in inbound tourists has positive effects like economic benefits, but if they increase too much, it negatively impacts local communities, cultural assets, and the natural environment in the form of overtourism.
2. The inbound wave is coming! Overtourism and its impact on living
The biggest problem with overtourism caused by inbound tourists is the impact on daily life.
When tourists increase too much, living in the local area becomes difficult.
The most obvious example is transportation.
In Kyoto and Kamakura, there are so many inbound tourists that it is sometimes difficult for local residents to travel by car, train, or bus.
The use of AI is recommended for measures that can be taken immediately.
By providing foreign language guidance through audio and text at stations, bus stops, and tourist information centers, the impact of overtourism can be mitigated.
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3. Inbound overtourism also causes environmental issues at tourist attractions
Problems like precious plants being trampled or litter being thrown into nature have existed before, but they are becoming even more serious due to overtourism from inbound tourists.
Furthermore, it is a major issue that not only the natural environment but also cultural assets like World Heritage sites and historical buildings deteriorate because of the excessive number of tourists.
One cause is the lack of signage and audio guidance to inform inbound tourists about nature and cultural asset conservation.
By using the latest AI to communicate rules and manners through text and audio, overtourism troubles can be prevented.
4. It's good that money is being spent, but... Unexpected pitfalls of the tourism economy
One of the problems with inbound overtourism is that the region becomes dependent on the tourism industry.
In the past, areas with beaches or ski resorts would earn a year's worth of income during summer or winter, but what is different about inbound overtourism is that the industries of lands that were not like that are being reshaped.
When industries for tourists increase too much, traditional local shops and industries decline.
Also, just as tourist areas suffered a fatal impact during the COVID-19 pandemic, depending solely on inbound tourism is extremely vulnerable to disasters and infectious diseases and lacks sustainability.
As a countermeasure, we recommend information dissemination using AI text-to-speech and AI translation.
To prevent inbound tourists from gathering only at specific shops or tourist spots, by transmitting diverse tourism information in foreign languages through videos and SNS, tourists can be dispersed evenly across a wide area.
Let's Produce Inbound Videos! Detailed Explanation of the Production Process from Translation to Audio Creation
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5. Is it true that culture changes due to inbound overtourism?
Inbound overtourism also changes local culture.
By changing culture, crafts, and food culture to be "well-received by tourists" to meet their demands, problems arise such as traditional events becoming shows for tourists, festivals and rituals becoming spectacles, and traditional crafts becoming nothing but mass-produced souvenirs.
When traveling within Japan, have you ever felt that "this place is boring because it only has shops for tourists"?
If you go to various places on trips, eventually you won't want to go to lands that have nothing but things for tourists.
Inbound overtourism carries the risk of turning attractive places into such boring tourist areas.
For this as well, we recommend requesting respect for the culture and transmitting information that introduces the culture.
Creating videos with AI translation and AI text-to-speech is effective.
Audio Guidance is Recommended for Inbound Support
For overtourism measures, we recommend starting with audio and text guidance.
When you want to provide guidance with foreign language audio, the recommended method is to create guide audio with an AI text-to-speech tool.
【Free】Recommended AI Tool "Ondoku"
『Ondoku』 is a text-to-speech tool recommended for guide audio for inbound tourists.
The feature is that it can read aloud more than 80 languages and dialects with native pronunciation.
It supports all major languages of inbound tourists.
Since it can be used for free, you can immediately introduce audio guidance to shops, tourist information centers, stations, and lodging facilities.
When looking for inbound support methods, why not start by using 『Ondoku』 to create audio for free?
Recommended Solutions for Overtourism. What is AI Utilization for Inbound Support?
Inbound overtourism requires regional measures and is very difficult to solve.
But it's okay, there's no need to worry!
By using AI tools, you can start taking inbound measures right now.
Inbound Overtourism Measures You Can Do Immediately
As methods to fundamentally solve overtourism caused by inbound tourists, measures such as:
- Introduction of tourist taxes
- Limiting the number of tourists
are being carried out.
In fact, like Venice, Italy, there are places where the government and the region work together to implement measures.
But this is only possible because Venice is one of the world's leading tourist destinations.
If you are troubled by inbound overtourism "now," we recommend starting with measures that can be easily done!
By transmitting information in native foreign languages, you can solve and prevent overtourism.
AI Tools are Recommended! Easily Create Foreign Language Guidance
What makes inbound overtourism different from previous tourist area problems is that the visitors are foreigners.
Until now, tourists spoke the same language, so it was easy to communicate rules, manners, and information.
From now on, multilingual support is required for overtourism response in tourist areas.
That's where AI tools come in!
We recommend two types:
- AI text-to-speech tools
- AI translation tools
- Translate foreign languages with AI and create guide announcements with an AI text-to-speech tool like 『Ondoku』.
- Translate foreign languages with AI and create multilingual signage.
In this way, by guiding inbound tourists through audio and text, you can alleviate overtourism.
【Free】How to Quickly Create AI Foreign Language Audio
Broadcasting foreign language guide audio is particularly effective for guiding inbound tourists.
Until now, unlike signage, it was very difficult to broadcast audio in foreign languages.
However, by using an AI text-to-speech tool, you can easily and for free create read-aloud audio with native pronunciation!
Here is a brief explanation of the process for creating guide audio in a foreign language.
1. Translate the text
First, create the text for the inbound guidance.
- Bus number 3 to XX Temple is very crowded. Please also use bus number 12.
- Precious organisms live in this wetland. Please refrain from littering.
First, think of the text in Japanese.
Next, enter it into a foreign language translation site and translate it. Recommended translation sites are:
- English: DeepL (also recommended for other languages like Thai)
- Chinese: Baidu Translate
- Korean: Papago
After translating, re-translate to check if the sentences are correct.
If it doesn't work well, it will work better if you rewrite it into simple expressions, such as:
- "Please utilize" → "Please use"
- "Please refrain from littering" → "Please do not throw away trash"
2. Create read-aloud audio
Open the 『Ondoku』 website from here and create the read-aloud audio.
Enter the created foreign language text on the 『Ondoku』 top page.
(As an example, I pasted the translation of "Precious organisms live in this wetland. Please refrain from littering.")
Select the language.
Select the voice.
*You can listen to samples of the voice types on this page.
Press "Read Aloud" to start creating the audio file.
The audio is completed in an instant!
Even for long text, generation is completed in about 10 seconds.
When the audio is generated, the screen changes, and you can listen to the audio.
If there are no problems, press "Download" to download the MP3 file.
3. Play the audio at the shop or facility
Play the created audio using the broadcasting equipment at the shop or facility.
When there is no broadcasting equipment, such as in a small shop, it is also recommended to put the audio file on an unused old smartphone and connect it to a speaker that can be purchased at a 100-yen shop to play the audio.
It is also effective to print out and post the translated text at the same time as the audio.
In this way, by using AI tools, anyone can easily deal with inbound overtourism.
Since it can be created using only free tools like 『Ondoku』, why not try creating inbound guide audio with AI tools?
■ AI voice synthesis software "Ondoku"
"Ondoku" is an online text-to-speech tool that can be used with no initial costs.
- Supports approximately 50 languages, including Japanese, English, Chinese, Korean, Spanish, French, and German
- Available from both PC and smartphone
- Suitable for business, education, entertainment, etc.
- No installation required, can be used immediately from your browser
- Supports reading from images
To use it, simply enter text or upload a file on the site. A natural-sounding audio file will be generated within seconds. You can use voice synthesis up to 5,000 characters for free, so please give it a try.
Email: ondoku3.com@gmail.com
"Ondoku" is a Text-to-Speech service that anyone can use for free without installation. If you register for free, you can get up to 5000 characters for free each month. Register now for free
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