Introducing Ondoku improves video quality and supports subscribers! Kobe Steel Health Insurance Association introduction case study
Feb. 20, 2024
- Kobe Steel Health Insurance Association
- Scale: Approximately 50,000 users (including employees and family members)
- Industry: Health insurance association
- Interview: Health Group Planning Team
Mr. Utsumi Mr. Inoue
There were comments such as not knowing how to participate in Pep Up (health portal site) events and not knowing how to record them. I created a video with an emphasis on ease of understanding, but the quality was low and it did not lead to results.
Install Ondoku to improve the quality of your videos with bright voices and accurate intonation.
The number of views of videos using Ondoku has increased, and there are fewer opinions such as difficulty in understanding how to participate and record. Additionally, tasks that used to take three people can now be completed by one person, and their use in other departments is also expanding.
Introducing the company/introducing department
We are a health insurance association whose parent office is Kobe Steel, Ltd. Employees from a wide variety of fields, including those from affiliated companies, including steel, aluminum, molded materials, welding, machinery, engineering, and electric power, are members.
The health group planning team that uses Ondoku is a department that plans health support measures based on data health plans. In addition to planning new events to promote health, we are also reviewing systems to suit the times.
A major strength of our association is that we can utilize the health portal site "Pep Up." Pep Up is a service that allows users to check their health checkup results on their PC or smartphone, and gives them points (incentives) for participating in health promotion events. Approximately 80% of health insurance members have registered, and we feel that we are promoting health promotion through Pep Up.
Please tell us about the background behind the introduction of the text reading tool.
We thought it was necessary to improve the quality of our video services, so we decided to introduce a text-to-speech tool.
Our association holds health promotion activities such as walking events on Pep Up. The problem was that the implementation guidelines that were disclosed at that time contained too much text and were not fully communicated to subscribers. In a survey of subscribers, we received comments that it was difficult to convey information with only text, so we decided to start providing videos that convey information with audio.
We immediately created and released a video based on the voices of our staff, but it had an undeniably handmade feel and could not be called a high-quality video. However, there is no doubt that there are many cases where audio is easier to convey than printed text. While considering further quality improvements to accommodate a wide range of staff, we came across a text reading service.
May I ask how you came to introduce Ondoku?
We decided to introduce Ondoku because of its ease of use and high quality.
When comparing the services of other companies, the good balance, including cost, stood out.
The reason why I feel the quality is high is because of the level of clear audio that can be provided to subscribers.
Additionally, since we are from the Kansai region, we cannot speak standard Japanese perfectly. I think the appeal of Ondoku is that it allows such intonation to be clear.
When staff were actually recording the voices, accents and ambient noise were a problem.
However, I thought that Ondoku would be perfect for improving the quality of videos because it can provide audio that is easy to hear.
Have the issues been resolved (improved) compared to before the introduction of Ondoku?
After introducing Ondoku, not only did the number of video views increase, but the number of people leaving the video midway through viewing decreased.
I think this is proof that the quality has improved and people are now paying close attention to it.
Furthermore, we are seeing results in reducing human costs.
Up until now, we needed a total of three people, including someone in charge of creating the video and someone to record the audio. Not only was it difficult to coordinate everyone's schedules, but we also had to re-record over and over again while worrying about noise.
However, since I started using Ondoku, I can now complete the work by myself.
Also, it is great that we are no longer dependent on the condition of the person singing the voice, and can now guarantee a certain level of quality.
Please let us know if you have any other examples of using Ondoku.
In fact, Ondoku is being used not only by our planning team but also by other departments.
Recently, people in charge of insurance benefit systems have started using Ondoku to create videos to make difficult systems easier to understand.
If you have any further improvement requests for Ondoku, please let us know.
Sometimes I feel that the intonation is different. I've also heard that the intonation of an affirmative sentence is often used for interrogative sentences.
In addition, it would be nice if there was a little more variety in the voice.
Currently, all the voices are traditional, so it would be useful if we could use a character with a slightly higher voice, like in anime, for example.
I would like to mention music and sound effects as additional features that I would like to see added.
In particular, if you have sound effects that can be easily used before or at the end of the narration, you can create a video with just Ondoku. Currently, I am downloading it from other sites and using it in combination.
How do you plan to use Ondoku in the future?
I'm thinking about using Ondoku in some of the health classes our association holds.
The lectures themselves are about 50 minutes long, so I am currently considering how far I will use Ondoku.
We are currently planning to redesign our homepage to make it easier to understand.
Specifically, we plan to create a video corner that will provide information on the insurance benefit system and Pep Up events.
Furthermore, there is a movement to actively utilize Ondoku in public relations. We would like to play videos using Ondoku on the TVs in the cafeterias of each business office to promote health promotion.
"Ondoku" is a Text-to-Speech service that anyone can use for free without installation. If you register for free, you can get up to 5000 characters for free each month. Register now for free